Project in Detail
The MediaPro Imagina Tower
OAB Ferrater y Asoc. / Patrick Genard y Asoc., Barcelona, Spain
World Architecture Festival 2008 - Shortlisted
The MediaPro Tower - Exterior I
The Mediapro Tower
Urban system. The initial sequence with a perspective of the Agbar Tower.
The conditions of this project are directly related to the geometry of the Diagonal and its break as it angles around the corner. This turn along the Diagonal is adjacent with the Tower’s atrium, and the cantilever that shades the public square, indicating the placement of the front and side elevations. Tying the geometries of the Diagonal and Atrium help to situate an open view towards the TMB Building.
Small modifications where made to the atrium floor plans so as to align both buildings and create a synchronized relationship with the urban layout of Bolivia Street. The atrium opens up Bolivia Street as a public area, inviting everyone the opportunity to enter and participate. It is a continuation of the public square and its uninterrupted pavement system. The perpendicular crowning of the Diagonal hides the installations, which define their intersection in the rear.
The juxtaposed relationship established between the geometries, structure and skin allows for the definition of two separate floor plans. They are similar programmatically at the moment they meet with the front elevation of the building on the Diagonal Avenue.
Upon analysis, it became evident that the column grid, as it was first configured, would experience a series of unwanted hyperstatic reactions. These were generated by a large cantilever that lacked adequately spaced supports. Additionally, fire code requirements and the improbability of applying a metallic structure to the floor slab required the development of a unique engineering solution.
Focused on the shear stresses, a resolution using a structural diaphragm was developed to transmit the lateral overloads towards the perimeter. Filtration of these forces continues through other support elements and finally into to the foundation. The reticulation of the columns enables the structural system to act as great Vierendel beams.
OAB Ferrater y Asoc. / Patrick Genard y Asoc.
Acoustic timber walling and flooring
Mr Manuel Fernandez
Mr Carlos Vives
.+34 937 276 172
Mr Bernd Wittmann
Mr Rafael Enguix
Tecu Brass R20T27
Mr Stephen Chapman
Mr Rafael Enguix
Schindler 5400 - 3300
Mr Antonio Garcia Buixade
Mr Xavier Ruiz
Castan, Vibia, Santa & Cole
Mr Francisco Ibañez
.+34 93 5892151
Main door access control
Talos RDR-S01 / Kerberos
Mr Marcos Francoli
Stainless steel bathroom accessories
Mr Silvia Tous
Mr Daniel De Sande
SICE Sistemas de Estores y Cortinas
Mr Xavier Sscolano
Window cleaning crane
Mr Josep Riera
.+34 93 2547900