Project in Detail
The MediaPro Imagina Tower
Barcelona, Spain
OAB Ferrater y Asoc. / Patrick Genard y Asoc., Barcelona, Spain
2008
World Architecture Festival 2008 - Shortlisted
ALEJO BAGUÉ
The Mediapro Tower
Urban system. The initial sequence with a perspective of the Agbar Tower.
The conditions of this project are directly related to the geometry of the Diagonal and its break as it angles around the corner. This turn along the Diagonal is adjacent with the Tower’s atrium, and the cantilever that shades the public square, indicating the placement of the front and side elevations. Tying the geometries of the Diagonal and Atrium help to situate an open view towards the TMB Building.
Small modifications where made to the atrium floor plans so as to align both buildings and create a synchronized relationship with the urban layout of Bolivia Street. The atrium opens up Bolivia Street as a public area, inviting everyone the opportunity to enter and participate. It is a continuation of the public square and its uninterrupted pavement system. The perpendicular crowning of the Diagonal hides the installations, which define their intersection in the rear.
The juxtaposed relationship established between the geometries, structure and skin allows for the definition of two separate floor plans. They are similar programmatically at the moment they meet with the front elevation of the building on the Diagonal Avenue.
Upon analysis, it became evident that the column grid, as it was first configured, would experience a series of unwanted hyperstatic reactions. These were generated by a large cantilever that lacked adequately spaced supports. Additionally, fire code requirements and the improbability of applying a metallic structure to the floor slab required the development of a unique engineering solution.
Focused on the shear stresses, a resolution using a structural diaphragm was developed to transmit the lateral overloads towards the perimeter. Filtration of these forces continues through other support elements and finally into to the foundation. The reticulation of the columns enables the structural system to act as great Vierendel beams.
Lead Architect »
OAB Ferrater y Asoc. / Patrick Genard y Asoc.
Barcelona
Spain
Supplier / Product Credits »
Acoustic timber walling and flooring
Frapont
Spain
Mr Manuel Fernandez
.+34 2745464
frapont@frapont.es
Auditorium seating
Zaza
Alis
Spain
Mr Carlos Vives
.+34 937 276 172
cvives@alis.es
Automatic sunshading
Incompar Balear
Spain
Mr Bernd Wittmann
.+34971642204
info@incompar.com
Bathroom accessories
Programa 2000pba
Arcon
Spain
Mr Rafael Enguix
.+34936002002
enguix@arcon.es
Brass cladding
Tecu Brass R20T27
Quinta Metálica
Spain
Mr Stephen Chapman
.+34 941306074
stevechapman@quintametalica.com
Door handles
D Line
Arcon
Spain
Mr Rafael Enguix
.+34936002002
enguix@arcon.es
Elevators
Schindler 5400 - 3300
Schindler
Spain
Mr Antonio Garcia Buixade
.+34916576000
antonio.garcia@es.schindler.com
Facade paint
Rexmalt
Euroquimica
Spain
Mr Xavier Ruiz
.+34 937974300
euroquimica@euroquimica.com
Lighting
Castan, Vibia, Santa & Cole
Ona Light
Spain
Mr Francisco Ibañez
.+34 93 5892151
onalight@iservicesmail.com
Main door access control
Talos RDR-S01 / Kerberos
Kaba
Spain
Mr Marcos Francoli
.+34933680110
Stainless steel bathroom accessories
Nofer
Spain
Mr Silvia Tous
.+34934742423
silviat@nofer.com
Steelwork fabrication
Jung Iberica
Spain
Mr Daniel De Sande
.+34 938445830
catalunya@jungiberica.es
Sunscreen
SICE Sistemas de Estores y Cortinas
Spain
Mr Xavier Sscolano
.+3493117331
escolano@sicesa.com
Window cleaning crane
Aesa 25
Aesa Eurogondolas
Spain
Mr Josep Riera
.+34 93 2547900
aesa@gondolas-aesa.com